In fact, you can think of web content as the Swiss Army Knife of digital marketing.
Blogs, articles and other resources deliver the kind of authority that makes
customers (and search engines) take notice.
Demonstrate you’re the expert in the industry and enhance your website’s SEO
performance with a targeted content strategy.
At the heart of our approach to content writing is one simple concept: delivering
content that’s genuinely valuable to your audience.
With the internet at our fingertips, it can still be so difficult to find the information we’re looking for.
Having unanswered questions is a major barrier keeping potential buyers from converting – and instead of getting in touch, they’ll often jump to a competitor that offers them more information.
So it makes a powerful impression on customers when they find the answer to exactly the question they had in mind – and their next five questions too. Providing a helpful resource out-performs traditional advertising on a massive scale when it comes to return on investment.
At Navigatem, we’re passionate about content marketing because it genuinely works. We can assist with every stage of the content writing process, from strategic and keyword planning through to research, article writing and editing.
And Google loves our content too – we’re proud to say that our blogs and articles deliver tangible, measurable results when it comes to SEO.
Even the best content isn’t effective if nobody is reading it. We craft our blogs and articles to perform in search results, from topic selection through to article structure and tagging.
By creating content that’s valuable to your target market, our content attracts new leads, draws them closer to the point of conversion and helps you build your customer database.
Content needs to be authentic to the personality of your brand, using language that connects with your ideal customers.
Our profound passion and commitment in everything we do, driving exceptional results. We strive to bring about transformation and will not stop until we do.
Well-crafted content sends important messages to your audience – the exact messages that turn a prospective customer into a paying customer.
When you read between the lines, web content says: ‘we understand your needs’ and ‘you can count on us to deliver the goods.’
The reality is that many potential customers drop out of the sales funnel before they’ve even made an enquiry. By addressing customer’s questions and pain points, a good content strategy helps keep them in the ring.
Content marketing takes you from an industry player to an industry leader – and customers with more information and more confidence equals a higher conversion rate.
As an SEO-driven digital marketing agency, we deal with the ins and outs of search engine rankings every single day. So when we say that content is the most powerful SEO tool available, you know that we mean it.
When blog content is updated regularly and consistently, it’s a signal that your website is relevant and up-to-date. And while your website’s staple pages have limited real estate for keywords and search terms, every blog article offers a new opportunity to reach your audience.
Why are we so confident about it? Before bringing content marketing under our agency umbrella, we spent years running experiments on our own blogs and websites. We’ve honed our technique so that we can offer you the very best content services.
It’s safe to say that the Navigatem lab has come up with a winning formula – and we’re ready to put our content writing strategy to work for your business.
If you’re ready to take your business to new heights, look no further. Contact our team today to discover how Navigatem can become your secret weapon for unparalleled growth and achievement.
This is the most common question we see from business owners, and it’s a good one. Content writing can be tricky and time-consuming for small business owners – so is it worth it?
Well, crafting a website for your business is like setting up a new shopfront – it’s less about what you have to do with it and a lot more about how you’ll put that space to work for you.
As a holistic digital marketing agency, we aim to help our clients to get the most out of all the digital tools at their disposal. When you’re already renting the space, you have a great opportunity to use it in a way that draws customers in and helps support the sales process.
If you’re still not keen on blogs, other useful content formats include step-by-step guides, troubleshooting guides, ebooks or industry-specific documents your audience can refer to.
If you’re ready to take your business to new heights, look no further. Contact our team today to discover how Navigatem can become your secret weapon for unparalleled growth and achievement.
